Uncovering Insights

We’re actively involved in research to understand our customers and communities—and do a better job of serving them as a result.

Getting a bigger picture of small business

We wanted to better understand the triumphs and challenges of owning a small business today. That’s why we created the Allstate/USA TODAY Small Business Barometer, a study that revealed the climate for small businesses in 25 major cities and across the country.

EXPLORE THE STUDY

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The U.S. has a Strong small business environment with a score of 61 out of 100';
SMALL BUSINESS BAROMETER

KEY SURVEY FINDINGS

spreading ideas

Small business owner optimism about the future has surged in the past year from 79 to 92 points

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spreading ideas

The national small business environment rating decreased in the past year from 61 to 58 points

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spreading ideas

91% believe the benefits of owning a small business outweight the challenges

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SEE ALL FINDINGS

In 2015

$
1000000

Was spent on research organizations


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Investing in new ideas and answers

When it comes to finding smart, effective ways to make homes and roads safer, we don't stop at our own studies. We help fund research from organizations like the Insurance Institute for Highway Safety, too.

STUDYING WHAT SPEAKS TO DIFFERENT COMMUNITIES

The best approach to keeping teens safe on the road can vary greatly between cultures. So, in 2014, we led the first-ever national survey on the attitudes and behaviors of Hispanic teen drivers and parents, ¡Vamos!.

SEE THE RESULTS
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Helping Teen Drivers

Helping Teen Drivers By Listening To Them First

To make a real difference in safe driving habits of teens, we needed to understand their motivations and opinions. We researched how they feel about laws that reduce their risks and got some surprising results.