We’re actively involved in research to understand our customers and communities—and do a better job of serving them as a result.
Getting a bigger picture of small business
We wanted to better understand the triumphs and challenges of owning a small business today. That’s why we created the Allstate/USA TODAY Small Business Barometer, a study that revealed the climate for small businesses in 25 major cities and across the country.
Was spent on research organizations
Investing in new ideas and answers
When it comes to finding smart, effective ways to make homes and roads safer, we don't stop at our own studies. We help fund research from organizations like the Insurance Institute for Highway Safety, too.
Helping Teen Drivers By Listening To Them First
To make a real difference in safe driving habits of teens, we needed to understand their motivations and opinions. We researched how they feel about laws that reduce their risks and got some surprising results.