Uncovering Insights
We’re actively involved in research to understand our customers and communities—and do a better job of serving them as a result.
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Getting a bigger picture of small business
We wanted to better understand the triumphs and challenges of owning a small business today. That’s why we created the Allstate/USA TODAY Small Business Barometer, a study that revealed the climate for small businesses in 25 major cities and across the country.

KEY SURVEY FINDINGS

Small business owner optimism about the future has surged in the past year from 79 to 92 points
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The national small business environment rating decreased in the past year from 61 to 58 points
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91% believe the benefits of owning a small business outweight the challenges
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In 2015
Was spent on research organizations
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Investing in new ideas and answers
When it comes to finding smart, effective ways to make homes and roads safer, we don't stop at our own studies. We help fund research from organizations like the Insurance Institute for Highway Safety, too.
STUDYING WHAT SPEAKS TO DIFFERENT COMMUNITIES
The best approach to keeping teens safe on the road can vary greatly between cultures. So, in 2014, we led the first-ever national survey on the attitudes and behaviors of Hispanic teen drivers and parents, ¡Vamos!.


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Helping Teen Drivers By Listening To Them First
To make a real difference in safe driving habits of teens, we needed to understand their motivations and opinions. We researched how they feel about laws that reduce their risks and got some surprising results.