We believe Good Starts Young℠. By supporting and inspiring the next generation of leaders, we help them create the kind of future we can all get behind.
Inspiring YOUTH TO
DRIVE SOCIAL CHANGE
We’re proud to sponsor WE, an initiative that empowers young people to act with intention and lead with compassion. Student volunteers participating in WE Schools can earn tickets to select WE Day events. This year’s star-studded WE Day broadcast celebrates extraordinary youth who have made our world a better place.
CHANGING WHAT #THEYSAY ABOUT YOUTH
Today’s younger generation is out there making a difference, but they’re often labeled with negative stereotypes. The social campaign #TheySay empowers youth to defy those false labels by sharing and amplifying stories of the good they do.
BELIEVING GOOD STARTS YOUNG
Young people have fresh new ideas that can change our world for good. That’s why we created the inspirational Good Starts Young Film Series. It celebrates and highlights five amazing stories of youth making a difference in their communities.
The Everyday Activist
Juvenile Justice Crusader
The Gardener Of Change
The Story Squad
HELPING CREATE SAFER COMMUNITIES FOR KIDS
Children everywhere deserve a life free from violence. We’re working to make that a reality starting right where we’re headquartered—by giving $5 million to support youth anti-violence programs in Chicago.