Engaging Youth

By supporting and inspiring the next generation of leaders, we help them create the kind of future we can all get behind.

My GoodLife

EMPOWERING OUR FUTURE LEADERS

We believe Good Starts Young℠ and created the initiative to prove it. Through a variety of programs, we inspire youth to reach their full potential, serve causes greater than themselves and make the world a better place. It’s a privilege to give them the tools to make a difference—and showcase their powerful impact.

LEARN ABOUT GOOD STARTS YOUNG

Inspiring YOUTH TO
DRIVE SOCIAL CHANGE

We’re proud to sponsor WE, a nonprofit that empowers young people to act with intention and lead with compassion. Students participating in service-learning programs can earn tickets to WE Day events. The biggest one, broadcast live, features celebrities and impactful youth from across the country who are changing our world for good.

LEARN ABOUT WE PROGRAMS
WATCH THE WE DAY BROADCAST
WE
domestic violence
domestic violence

More than 1.7 million youth participated in WE programs in the U.S. during the last school year

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3.5 million hours volunteered by WE program participants in the U.S.

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domestic violence

$9 million raised by U.S. participants to support local and global causes

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RALLYING FOR THE GREATER GOOD

The new Allstate Foundation Good Starts Young Rally challenged passionate youth to create innovative solutions for issues like bullying, racism and hunger. Voted to the top of nearly 300 teams, the 10 finalists met in Chicago to pitch their ideas to a panel of experts. The winners were awarded $10,000 to make their dream our reality.

LEARN MORE ABOUT THE RALLY