purple purse

Raising Awareness To Save Lives

Allstate Foundation Purple Purse provides information on how to recognize, talk about and end domestic violence. We’ve spread the word about the often invisible signs of financial abuse through powerful messaging and programming that features our ambassador Serena Williams and our social experiment video, “Lost Purse.”

domestic violence


It’s often overlooked, but financial abuse is the number one reason victims stay with or return to their abusers. The financial empowerment curriculum we created provides the tools and information they need to finally move forward.

Help From Those Who’ve Been There

Gaining The Resources To Recover

Planning For A Better Future